Portugal’s Best Kept Secret: A Guide to Discovering Madeira
April 8, 2025

You know what they say: if you want to retire in peace, you should do it on a beautiful island. That’s why Madeira is perfect: an island for retirement and tranquility. That’s where I’d like to be, and I think after reading these lines, you’ll also want to visit this destination.

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Portugal is underestimated; it must be said very clearly. Lisbon, Porto, Faro, and the island of Madeira are proof of this. Especially when compared to other European destinations. With the Spanish, for example: Valencia, Madrid, Barcelona, and Menorca receive many more tourists than the towns of the Portuguese country. In fact, Spain received about 80 million tourists in 2017, as reported by La Vanguardia. While Portugal received 57 million visitors during the same period.

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For that reason, the protagonist of this article is the spectacular autonomous region of Madeira, an archipelago located in the Atlantic 860 kilometers from Lisbon and 500 km from the Spanish island of Tenerife.

The town is made up of two islands: Porto Santo and Madeira, our protagonist today.

Madeira: A Charming Destination

This volcanic island is surrounded by a privileged nature: beaches, sun and, well, yes: rocks. Although to be honest, the sand is not missed too much.

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Among its attractions are the pools with access to the sea, the terraces to share a good coffee with friends, and, of course, the gastronomy.

Its capital is Funchal, it is charming and colorful. Among its places, rúa Santa María stands out; whose cobbled streets are composed of first-class restaurants. Best of all, it is right in the historic center, which allows you to thoroughly explore the details of the place.

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One of the most beautiful details of the town is that local artists decided to paint the doors of the houses with different motifs, in the style of street art.

The Forte de São Tiago is one of the few that Funchal still preserves, and it was built under the rule of Spain. The city had several of these, because being an island, it was common for pirates to remain a constant threat.

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It is advisable to take the cable car, mainly because it will allow you to observe the entire spectacle of the city from above. In addition, passing over the old buildings is an experience that, at least, guarantees a totally unforgettable experience.

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5 Places to Visit in Madeira

We will make a short list of places to go sightseeing, not without first remembering the purpose of this article: to fall in love with the island.

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Cabo Girâo
A 589-meter-high cliff, with a floor full of water. This is an excellent place for adventurers eager to practice rappelling, skydiving, and other extreme sports.

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Ribeirio Frío
If you are interested in canyoning, this is an ideal place. It promises a 20-meter waterfall, rappels, and a lot of hiking in nature.

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The Natural Pools of Moniz
A bath here and you revitalize. The pools are nourished with sea water. To top it off, the experience is unforgettable.

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The Santana Houses
Like something out of a fairy tale, in the best style of Hansel and Gretel, these houses represent a cultural emblem of the island. In fact, it is believed that when it began to be populated, this was the type of housing that adorned the place.

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Ponta de São Lourenço
Located on the East tip of the island, it will let you see the most beautiful cliffs of Madeira.

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Fall in Love with Madeira, Let Yourself Be Happy

It’s time to use your imagination. You live in a mountainous area of the town: Boaventura or São Vicente, you get up and breathe pure air. When you look out the window you not only hear the birds, but they come closer to you. You go for a walk, have coffee, and talk a little about world affairs. In the afternoon, if it is summer, you go to the beach, have an appetizer, relax by the sea.

Does it sound provocative? Add to the fact that, in addition, it is not a very populated place. Goodbye to tourist hustle, goodbye to stress. How beautiful is Madeira!

Recommended Hotels

Experience the opulence and charm of Madeira at the Savoy Palace – The Leading Hotels of the World – Savoy Signature. Its elegant rooms, adorned with private balconies, offer you captivating views of the ocean or the lush gardens. Immerse yourself in the serenity of its multiple pools, revitalize yourself in the spa, and delight in the exquisite gastronomy in its restaurants.

Discover the history and elegance of Reid’s Palace, A Belmond Hotel, Madeira. This iconic hotel, with views of the Atlantic Ocean, has been a luxury retreat since 1891. Its rooms, decorated with a classic style and modern details, invite you to relaxation and comfort. Enjoy its pools, subtropical gardens, and exceptional culinary experiences.

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